This project involved the creation of typographic exploration book on a selected hobby topic , legibility was not a requirement. My choice was the Podcast Welcome to Night Vale.

THE PODCAST

Welcome to Night Vale is a twice-monthly podcast in the style of community updates for the small desert town of Night Vale, featuring local weather, news, announcements from the Sheriff’s Secret Police, mysterious lights in the night sky, dark hooded figures with unknowable powers, and cultural events.

The series was created in 2012 by Joseph Fink and Jeffrey Cranor, and is published by Commonplace Books. Cecil Gershwin Palmer, the host, main character, and narrator, is voiced by Cecil Baldwin. In July 2013, Welcome to Night Vale was ranked second on the top 10 audio podcasts list on iTunes, behind radio program This American Life. During the same month, it surpassed This American Life to become first on the podcast list, having received 150,000 downloads during a single week.

COMMUNICATION STRATEGY

The Night Vale podcast has a radio host seriously reporting weird and absurd news, so I wanted to keep this two elements as the core aesthetic in this booklet. Purple is the core color in the brand Identity, I mixed it only with the neutral "black and white" combination. 

My goal is to achieve something funny but terrifying at the same time.

QUOTES

C.Welcome, to Night Vale.
1.2. If you see something, say nothing and drink to forget.
3.4. A friendly desert community where the sun is hot, the moon is beautiful, and mysterious lights pass overhead while we all pretend to sleep. Welcome to Night Vale.
5. Mostly Void, Partially Starts
6. Monday would like you to leave it alone. It is not its fault that you are emotionally unprepared for your professional lives.
7. 8. Fear is just consciousness, plus life. Regret is an attempt to avoid what has already happened.
Toast is bread, held under direct heat until crisp. The present tense of regret is indecision. The future tense of fear is either comedy or tragedy. And the past tense of toast is toasted.
9. 10. The Night Vale medical board has issued a new study indicating that you have a spider
somewhere on your body at all times, but especially now. The study said the further research would be needed to determine exactly where on your body the spider is and what its intentions are. Only that it is definitely there and is statistically likely to be one of the really ugly ones.
11. 12. Weird at last, weird at last. God Almighty, weird at last.
13. 14 There is a thin semantic line separating weird and beautiful and that line is covered in jellyfish.
B.Good Night Night Vale, Good Night.